Lessons From A Music Publisher
The music business is about more than just writing and producing music. It is about learning the market, watching for trends, trying to figure out where your market is and reaching it. Saying you are a musician is more than writing a hit, being a great singer, or shredding on your guitar. You might be the next Beethoven but if there is nobody to listen to the music, or if you have no way to get the audience to listen to your music, the music unfortunately becomes nothing more than your own personal art.
With social media, streaming, and video sharing this should be the easiest and most robust time to be an artist. We have all heard Justin Bieber's story: A young musician on YouTube, making videos, discovered by a manager and fought over by Usher and Justin Timberlake. His thought was to keep posting videos until someone noticed him and it worked. Today YouTube musicians are a dime a dozen. The only way you hear about them is when they make it to the television rounds of a TV talent show. The music industry is changing. Katy Perry was treated for depression because her last album was a flop that had no audience.
Creating music that falls on deaf ears is not why we choose to create.
At BruLee Music we have decided to take some time to sit back while the music industry and market shakes out. Our writers’ and artists’ passions have now become a business without a current market. It’s time for our artists and writers to get the passion back and to go back to creating because it is a joyful thing and brings satisfaction. Seeing your creation make 0.004 cents a stream is neither joyful nor is it good business.
This is not a negative thing. A wise man once wrote:
“You'll look up and down streets. Look 'em over with care.
About some you will say, "I don't choose to go there."
With your head full of brains and your shoes full of feet,
you're too smart to go down any not-so-good street.”
BruLee Music has decided to take the advice of Dr. Seuss and not continue down this Not So Good Street. BruLee Music, as a business, and most importantly as a family of artists and creators is ready for some new adventures and we can’t wait to figure out the places we'll go.